2022
Clean it with an ICAC
Is your Government a mess?
Clean it with an ICAC. Our corruption cleaner removes even the messiest of scandals.
Sport rorts? Illegal donations?
We've got you covered!
Client /
GetUp!
The problem
At the peak of the Morrison Government, trust in government had never been so low due to stories of corruption, donations, and public money being spent on lavish MP parties.
GetUp needed to draw attention to the delivery of a Federal ICAC - an anti-corruption commission.
The solution
Clean it with an ICAC! This campaign concept was in our best effort to connect the important, but unappealing 'federal anti-corruption commission' with everyday Australians.
The idea of showcasing The Liberal government as a mess that could be cleaned with a heavy duty ICAC was the perfect solution. Then illustrating Scott Morrison in a 1950's commercial style was the hook we needed.
The campaign was a success. An anti-corruption commission is in place- and Scott Morrison even stepped right over our floor decals.