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 2023

Woolworths: Stop funding climate denial

In the wake of the 2019 bushfires, supermarket giant Woolworths continued advertising with the Murdoch Press- a leading contributer to fake news around the climate crisis.

Client   / 

GetUp!

The challenge


GetUp needed a suite of captivating imagery so Woolworths shoppers could connect the supermarket giant’s allegiance with the Murdoch Press.

By bringing attention to Woolworths’ indirect funding of climate misinformation -we were therefore able to convince News Corp to change its editorial stance on climate.

The impact


GetUp's efforts to make such a niche campaign  mainstream was effective. We gained media traction and created a storm, resulting in Woolworths cutting their ties with the Murdoch media . 

In the news

On social media

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